Tag Archives: Digital Marketing

Why Choose a Career in Digital Marketing?

Why Choose a Career in Digital Marketing?

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Why Choose a Career in Digital Marketing?

Choosing a career path may be daunting but if we look at some trends then one thing is certain; digital presence matters a lot in 2021. The Covid-19 pandemic has acted as a boom for strong social media presence and digitization of many traditional businesses. With this in mind, digital marketing has taken the world by storm and is considered way more superior than traditional forms of marketing.

So, what exactly is digital marketing?

Digital marketing, also known as online marketing, refers to building brand awareness and offering products/service for sale via the internet and other forms of digital communication. It is including but not limited to social media marketing, paid online advertising and email.

Now, let us take a look at the bright prospects that lie ahead if you wish to choose a career in digital marketing.

Versatility

Since digital marketing encompasses many more roles and responsibilities over traditional marketing, there are plenty of varied job opportunities available. You can specialize in your area of interest by choosing from diverse options such as-

  • SEO- Search Engine Optimization (SEO) is an organic form of improving website rankings and improving their visibility on search engines such as Google, Yahoo, Bing, etc.
  • SMO- Social Media Optimization (SMO) consists of ways to improve the online presence of a brand on social media apps such as Instagram, Facebook, Twitter, LinkedIn, etc.
  • PPC- Pay-per-click (PPC) includes paid forms of online advertisement which help in improving a web page’s digital visibility.
  • Content Marketing- Content is king in today’s world of marketing and this form of marketing includes creating and curating content for social media, blogs, articles and so on.

Besides these career paths there’s email marketing, affiliate marketing, ecommerce executive and a bunch of others.

An Evolving Industry

Digital marketing is a growing industry and it is ever evolving. There is always something new and exciting to learn. The coronavirus pandemic for instance has completely revolutionized the world of digital marketing with offline brick and mortar businesses wanting to take up online initiatives. This is perhaps one of the best times to start a career in the field of digital marketing.

High Salary Packages

The demand for skilled digital marketing professionals has soared sky high amid the pandemic where new businesses want to enter the digital world and existing ones want to up their game. Before the industry reaches the point of saturation, you should get into it and seek first mover advantage. The more experience and training you possess, the higher your salary package will go.

Dynamic & Creative

Digital marketing is a dynamic field owing to its evolving nature and has considerable scope for creativity as well. All the innovative advertising campaigns run by popular brands fall under the purview of the digital marketing team. Their creativity is what boosts user engagement on their content, resulting in a prominent digital presence. The marketing team has considerable flexibility and liberty in their operations.

Endless Learning

In such a diverse field as digital marketing, you get to learn new things every day. You must keep yourself up to date with the latest technology and practices of the field in order to master it. The opportunities and learnings are always very unique. If you ever wish to change your domain within digital marketing you can easily do so by upskilling yourself since the career offers such flexibilities.

Post pandemic, digital marketing is at the bleeding edge of the online boom and will continue to be so for a long time. This is the perfect time for young people to enroll themselves in a digital marketing course and pursue a full time career in this field. The job is fun, rewarding and will never be out of demand.

7 Reasons to Choose Digital Marketing as Your Career

7 Reasons to Choose Digital Marketing as Your Career

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7 Reasons to Choose Digital Marketing as Your Career

Choosing a career is always an overwhelming task. A small mistake in selection can lead to big troubles. You eventually select a career that gives you long-term stability and good pay. Sometimes, the other factors that play a crucial role in career selection are promotional chances and passion. So, if you have already selected digital marketing as your career and thinking of ways to justify your decision, here are the top 7 reasons to remember.

Huge Demand

Today, digital marketing professionals are in high demand. Everything is now digital, especially in the wake of a pandemic when conventional marketing tactics are not enough to target potential or existing customers. Also, marketing is part and parcel of almost every industry, regardless of its size and type. Various new trends like Artificial Intelligence, Voice Search Engine Optimization (VSEO), social media marketing, Data-driven marketing, and more are becoming mainstream to help businesses stay relevant in a competitive world. So, the career prospects in digital marketing are continually broadening.

Dynamic and Creative

The world of digital marketing is both dynamic and creative. Once you start working as a professional, you will understand that you have to learn continuously and devise new ways to implement your digital marketing strategies to beat the competition. Companies love to have marketing professionals who think out of the box to engage their audience.

Attractive Salary

Salary is always a crucial factor while choosing a career, and digital marketing does not disappoint. In India, while an entry-level digital marketing professional can fetch an annual package of 3 lakhs, a person at a senior level can easily command a package of up to 15 lakhs.

Evolving industry

If you love to learn new skills, digital marketing is undoubtedly the best career choice. The industry is evolving at a fast pace. Hence even after learning digital marketing skills, you will get ample opportunities to learn new skills.

Dynamic work environment

You are likely to meet new people from diverse backgrounds while working as a digital marketing professional. Remember, it is a dynamic sector. So, there would be no boredom as in the case of other jobs. Moreover, you can also work as a freelancer as per your preference!

Any professional background

Unlike other fields such as medical or engineering, where you must pick subjects from the start, you can always give a shot at digital marketing as a career after completing a digital marketing course.

Training at own pace

Digital marketing is the best career choice as it allows you to train yourself at your own pace. You can start from scratch by working on your social media or taking online courses at flexible hours.

One of the foremost things to remember is always to choose the best digital marketing training institute. In Kolkata, there are plenty of training institutes with the best infrastructure facilities where you can enroll yourself in learning digital marketing skills.

Digital Marketing Skills

Learn Digital Marketing Skills & Pave The Way For Your Success

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Digital Marketing Skills

Every click that online audience generates for reading an article, blog, advertisement, website or any other online content, is the result of the hard work and strategy of an experienced digital marketer. So, what you as an audience perceive of the click as an instinct or impulsion, is actually a result of a digital marketing skill.

The surefire benefits of digital marketing have tempted industries and businesses of all sizes to resort to it for business profits which has increased the demand for digital marketers.

Becoming a successful and an expert digital marketer is not only a matter of education. It is the amalgamation of several other qualities like perseverance, patience, understanding of target audience needs, and most importantly an extensive experience that hones the required skills over time. The better your set of digital marketing skills, the brighter will be your future.

Here is the list of the most important digital marketing skills that are required to make a living or a fortune.

Writing Skills

Though most people believe writing is for content writers, nonetheless, a digital marketer with a flair for writing can highlight this skill on his or her resume to get an edge over others. A digital marketer holds a technical understanding of optimizing a blog, an advertisement, website copy, etc., which if coupled with the talent of writing can produce the desired outcome effectively.

Communication Skills

Communication and digital marketing are co-related. It’s all about effective communication of a message about the product or service through a channel or platform. And to do this, one needs a sense of clarity. Moreover, talking to the clients consistently and putting forward an idea also calls for the skill.

SEO

SEO is far more than just earning top ranking search results. With the fast changing Google’s search algorithm, SEO trends are also changing. Thus, a digital marketer has to be always on the tip of his toe to keep pace with the new practices. Companies will need SEO experts to keep their online presence robust with the evolving tactics of SEO.

Email Marketing

This is a valuable skill of digital marketing in the recent times. Email marketing is not just about writing emails that lead to conversions but also the meticulous task of generating a vast email list of clients from the scratch. This list is then used for achieving a variety of goals like promoting new products, sending offer updates, increasing social media following, driving new sales and of course conversion.

Social Media Marketing

Social media like Facebook, Twitter, Instagram, Linkedin and others are not only platforms to socialize with friends and celebrities but have become significant media for promoting businesses and generating conversion. According to a report by Radiate Media, 2016, 78% of small businesses get a quarter of new customers through social media. Creating effective and interesting social media content requires a good amount of skill whereas poor quality content serves no purpose.

Content Marketing

Content is king. A digital marketer with an ability to curate and construct an engaging content and using it to market the product to a viral point, is considered an asset of the company. The aim of every content should be to engage viewers and keep them longer on the page. Every digital marketing skill is linked to content marketing.

Mobile Marketing

Though desktop and mobile marketing are not very different from each other yet they are different in ample ways. There is a huge increase in the number of mobile users and this has generated the demand for mobile marketing. The digital marketers should have adequate knowledge of optimizing the mobile website for a better user experience. This would help in generating leads, increase engagement, loyalty, sales and more.

As a freelancer, a part of a corporate, or a start-up, your opportunities in digital marketing are limitless. You can earn a fortune if your skills are optimized and utilized consistently. To learn the above skills you have to enroll in a well known digital marketing institute and later practice them as much as you can. This will surely help you succeed.