Latest Digital Marketing Trends To Learn For A Lucrative Career
The landscape of digital marketing is changing at a fast pace. What may seem a popular strategy today will probably get overshadowed by a new marketing tactic. Successful are those who keep a tab on the latest industry trends. According to Adam Sarner, the Vice President of Gartner, a global research and advisory firm, “To do successful digital marketing you need an orchestrating of online and offline to fully engage customers, you can’t just do one place and not the other.” So, if you are an aspiring digital marketing professional, get a quick insight into the latest digital marketing trends in India to enjoy a lucrative career.
Hiring influencers for in-house content
Well, what is the common thread linking Jake Paul, Chiara Ferragni, and Huda Kattan? The answer is social media. Yes, all these have millions of Instagram followers and YouTube subscribers. In short, these are social media influencers who exert a tremendous influence on the purchasing decision of the young generation.
Hiring such influencers for in-house content will be the latest trend that will pick momentum in 2019. When a social media influencer creates in-house content, it looks more authentic and adds credibility to the brand. It is likely that he or she will share it on social media channel which, in turn, will result in massive brand visibility within no time!
Supremacy of vernacular content
According to a study conducted by IMAI (Internet and Mobile Association of India) and IMRB International, vernacular content has the potential to boost the internet growth in India by 24 percent. Also, internet penetration in rural India has witnessed a sharp rise from 18% to 20.26% during 2016-17 which indicates that English should not be the sole language for digital markers to ensure the success of their marketing campaigns. Even in urban India, there is a significant percentage of Indian internet users who access online content in vernacular languages like Hindi, Marathi, Tamil, and Bangla.
When Siddhartha Roy, COO, Hungama Digital Media said, “Over 48 percent of our users consume non-Hindi content. Punjabi, Tamil, Telegu, Marathi, Bengali, and Kannada are the most consumed languages with Bhojpuri, Malayalam, and Gujarati becoming popular as well,” he was pointing at the significance of vernacular content. Even if you do not have adequate knowledge of English, you can become a digital marketer by leveraging the power of vernacular languages.
More interaction with chatbots / Intelligent assistants
“When visitors come to your site, they’ll want answers about your products or services. If they can’t find those answers, they may never come back….That’s where bots can come in and save the day. You can set up a bot to emulate live chat and talk with your customers.”-Neil Patel
Several companies are now using chatbots or intelligent assistants to interact with their website visitors and sometimes to also convert them into leads. For a customer, it is impossible to figure out that he or she is having an engaging conversation with a bot. Also, a large number of website visitors now prefer to connect with their brands via chat.
Apart from the above trends, you must also know that video marketing and use of MarTech tools will witness a rise. So, keep learning as much as you can to excel in this ever-changing field. To have an ideal start, you can enroll yourself in a digital marketing training institute.