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Digital Marketing Will Be A Leading Career in 2020 – Know the Top Reasons

Whether it is a homeowner looking for a full-time maid or a professional looking for an online course on big data, the dependency on the web to find anything has become phenomenal. According to Statista, it is estimated that there will be more than 650 million internet users in India by 2023. Even 32% of businesses in India now have a digital presence, and the number is expected to grow exponentially.

In such a scenario, there is a golden opportunity for people who have the knowledge and skillset to develop, implement, and manage effective marketing campaigns within the digital space. So, if you are someone looking for a lucrative job in 2020, pursuing a digital marketing course can help you! Let’s know the top reasons for which digital marketing will be a leading career in 2020.

A shift from traditional marketing

Today, one can search and buy almost everything over the web. Gone are the days when businesses use to prefer door-to-door marketing. Buyers want everything on their fingertips. The penetration of mobile devices had added fuel to this changing trend in marketing. This tectonic shift from traditional marketing is providing ample scope for digital marketing professionals.

Digital India initiative by Government

The digital India initiative that was launched by the Government of India on July 1, 2015, has given rise to new business opportunities in a more connected India. This, in turn, has helped plenty of small businesses to have a digital presence. They are now eager to promote their products or services in the digital space for which they, of course, need skilled digital marketers.

Better engagement with customers

The increased penetration of mobile devices and the growing number of internet users have generated new ways of engagement with customers or clients. Today, it is a proven fact proved that there is better engagement by implementing digital marketing tactics such as blog posting, social media posts, and more. There is a drastic increase in content consumption fuelled by affordable data plans and cheaper smartphones.

Moreover, after completing a digital marketing course, you can easily find a job as a digital marketing strategist or a social media manager. You can also work as a freelance digital marketing professional or can become a full-time You Tuber to earn money. So, just go ahead and enroll yourself in a digital marketing course from a reputed training institute that offers quality training and be ready to have a flourishing career ahead!


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